Our story

We're making email forms interactive

Formailo embeds fully interactive AMP forms directly inside Gmail and Yahoo Mail. No redirect links. No landing pages. Just forms that work inside the inbox — and response rates that prove it.

500+
Businesses using Formailo
2M+
Emails sent via AMP forms
68%
Average response-rate lift
99.9%
Uptime SLA

Our journey

How we got here

Formailo was born out of frustration with low email response rates and a belief that AMP for Email could fix it.

2023

The frustration

Our founder kept watching survey links go unopened. Clicking a link, waiting for a page to load — too much friction. Response rates under 10% were the norm.

2024

The discovery

AMP for Email already existed inside Gmail and Yahoo Mail but almost no tool made it accessible. We saw an opportunity to build the easiest AMP form builder in the world.

2025

First customers

Beta launched to 50 teams. Within 3 months response rates tripled. Customers called it "the highest-ROI tool in their stack."

2026

Formailo today

Pro and Team plans launched, recipient tracking, one-click reminders, Google Sheets integration, and a growing template library. Just getting started.

What we stand for

The principles behind every decision

Inbox-first

We believe the inbox is the most valuable real-estate in business communication. Our entire product is built to make forms work where people already are — inside Gmail and Yahoo Mail.

Privacy by default

We collect only what we need, store it securely, and never sell your data. GDPR compliance is baked into every feature we ship.

Relentlessly simple

AMP email is powerful but complex. We abstract that complexity so any team — from solo consultants to enterprise HR — can ship interactive forms in minutes, not days.

Built for everyone

We serve agencies, educators, HR departments, and consultants across 40+ countries. One tool, many use-cases — united by the need to collect responses faster.

The product

What Formailo actually does

AMP Form Builder

Drag-and-drop that generates valid AMP HTML — no coding. Add fields, conditional logic, customise branding.

Built-in Sending

Upload your list and send AMP forms directly from Formailo. Track who opened, who responded, who needs a nudge.

Response Analytics

Real-time response rates, field-level data, and one-click reminders for non-responders. All in one dashboard.

Works natively inside

Gmail · Yahoo Mail

With a static fallback link for all other email clients.

"Every team deserves response rates above 50%."

That is our north star. We will keep building until sending an interactive form is as simple as sending a regular email.

Questions? We read every email.

Small team, fast responses — usually within one business day.

hello@formailo.com